Thank you for taking the time to read this data handbook from Columbia Road!
We sincerely hope that you’ve gained some valuable insights into how data can be utilised to enhance the customer journey and improve business outcomes from the experiences of the experts who kindly contributed their knowledge and the case examples we explored with them.
Ideally, the additional input from Columbia Road’s own specialists will leave you in a position to begin developing concrete concepts and starting points for applying this knowledge within your own organisation.
We’d love to hear from you if you’d like to explore the theme of data in digital commerce further, so please do get in touch!
Ville Loppinen
General Manager,
Helsinki
+358 50 40 33360
ville.loppinen
@columbiaroad.com
Columbia Road
Eteläesplanadi 8A
00130 Helsinki
Finland
Simon Fransson
General Manager,
Stockholm
+46707507109
simon.fransson
@columbiaroad.com
Columbia Road
Vasagatan 28
111 20 Stockholm
Sweden
Helmut Scherer
Managing Director,
Futurice GmbH
+49 176 1101 7722
Columbia Road
c/o Futurice
Isarwinkel 14
81379 München
Germany
Credits
Editor
Patricia Åkerman
Design
Ramsankar Muraleedharan
Development
Ramsankar Muraleedharan
Ilkka Rämö
In this fifth Columbia Road handbook, through interviews with eight leading experts who are pushing the boundaries of what can be achieved with data, we explore which questions modern businesses need to be asking about data in digital commerce and how they can effectively utilise it to understand customer value and monetise the customer journey.
We also share relevant insights from some of our data experts here at Columbia Road to give you a practical grounding in how you can use data to improve your customer experience and generate revenue within your own organisation.
It's time for business leaders to take ownership of their data.