Editor’s Note

Introduction:
To understand, you must ask

✽ Interview: 
Dr Daniel McCarthy

✽ Interview: 
Dr Peter Fader

✽ Interview: 
Erik Zetterberg

✽ Interview: 
Minna Vakkilainen

✽ Interview: 
Saku Laitinen

✽ Interview: 
Yves Mulkers

✽ Interview: 
Supermetrics

Why does a growth team need a data engineer?

A lot of unconnected data or no data at all – the two scenarios and a way out

AI in B2B sales: From messy data to meaningful sales encounters

From brand-love to self-love - how personalisation is changing both customer experience and product teams

Thank you, reader